Another week, another unique first on the River Thames!
On the morning of Tuesday 26 March, Team GB’s youngest-ever Olympic medal winner, Sky Brown, showcased her dazzling skateboarding skills aboard the first-ever floating half-pipe on the Thames.
Unsurprisingly, this breathtaking stunt with an iconic backdrop made headlines across online and print media. This includes features in The Guardian, The Telegraph, Daily Mail, Evening Standard, and specialist magazine Worldtempus.
Get a feel for what unfolded with this spectacular drone footage:
View this post on Instagram
As the go-to specialists for PR stunts and brand activations on the River Thames, we were engaged by creative content agency Wing, on behalf of their client TAG Heuer, to make this eye-catching vision a reality.
Given its perfect location in the shadow of Tower Bridge, our Butler’s Wharf Pier home acted as the base for the stunt. Bookended by two London buses, the half-pipe was built aboard flat top pontoon Dart, with Bravo Lima GB, Thames Vixen, and Dixie Queen utilised as support vessels.
We’ll be sharing more details about how we helped make this brand activation happen in a dedicated portfolio piece soon, so make sure you keep an eye out for that.
Until then, take the time to find out more about our specialist PR and consultancy services and contact us with any enquiries you have.