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A floating golf event. World No.1 golfer at the time, Rory Mciliory, was set the challenge of hitting a floating world map in front of Tower Bridge to win members of the public a holiday!

Why: Santander wanted to capitalise on their partnership with major-winning golfer Rory McIliroy prior to the 2014 Ryder Cup and tie it in with a launch of a new product.

How: Livett’s provided the local knowledge and marine expertise to make this stunt a success. We provided a build location, barges for the floating tee & target, along with camera boats and safety boats. The tricky element to this job was ensuring the floating target remained in position in front of Tower Bridge in order to give Rory a chance of hitting it!

Testimonial: “I just wanted to drop you both an email to say a massive thank you for all your hard work, support and assistance in pulling together and delivering the Santander event last Thursday on the Thames.  It was at times quite challenging for all involved and I know that plans kept changing slightly, even up to the day (with the fog and Rory’s flight being delayed) but I think that despite these potentially ‘hitches’ the event well very well. Once again a massive thank you – I really appreciated all your efforts – you made what on paper should have been the hardest point of the event, was actually the most straightforward.” – Sarah Rowland, Production Director, Ear to the Ground, Santander Golf/Rory McIliroy job!

Watch a video of the event:

Press:

Eartotheground – santander-123-world

Dailymail – Watch-Boris-Johnson-Rory-McIlroy

Event Magazine – rory-mcilroy-santander-stunt

BBC – golf

The Times – golf

To find out more about how Livett’s can help your next product launch, brand activation or PR stunt to take place on the River Thames, visit our PR & Consultancy page.


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