NATIONAL LOTTERY LAUNCH
BETTER BY WATER
PROJECT DETAILS
When: October 2013
Where: Tower Bridge & London Bridge
To help raise awareness for a new Lotto game, six giant inflatable and luminous Lotto balls were rigged onto five different barges and towed up through Tower Bridge and London Bridge.
PROJECT VIDEO
HOW LIVETT'S MADE IT HAPPEN
We provided five different barges to the client, along with a build site. These barges were dressed and each ball was fixed down onto the barges and inflated.
There were individual generators on each barge to ensure the balls stayed inflated at all times! We provided a tug to tow the balls like a string of sausages, with another tug tied on the last ball to allow for as much control as possible!
CLIENT FEEDBACK
"I’ve only just really settled back into the land of the living. So do accept my apologies for the delay in saying… THANK YOU! Ed, you really do have a fabulous team and I cannot thank you and them enough. It has been quite an adventure!"
David Chambers
Senior Account Manager, Ministry of Fun, Camelot
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