NATIONAL LOTTERY LAUNCH
BETTER BY WATER
When: October 2013
Where: Tower Bridge & London Bridge
To help raise awareness for a new Lotto game, six giant inflatable and luminous Lotto balls were rigged onto five different barges and towed up through Tower Bridge and London Bridge.
HOW LIVETT'S MADE IT HAPPEN
We provided five different barges to the client, along with a build site. These barges were dressed and each ball was fixed down onto the barges and inflated.
There were individual generators on each barge to ensure the balls stayed inflated at all times! We provided a tug to tow the balls like a string of sausages, with another tug tied on the last ball to allow for as much control as possible!