CANDY CRUSH SODA SAGA

BETTER BY WATER

PROJECT DETAILS

When: November 2014
Where: King George V Dock; Westminster

This stunt coincided with similar events worldwide, coordinated by Jack Morton Worldwide. The brief was to create as much hype as possible surrounding the launch of a new Candy Crush game.

A huge fluorescent bear on a barge with jets of purple Candy Crush Soda fired into the sky surrounding it whilst passing through a lifted Tower Bridge gave them this impact!

PROJECT VIDEO

HOW LIVETT'S MADE IT HAPPEN

We provided the client with a 30m x 10m flat-top pontoon. Upon which a collection of highly skilled and creative riggers built a tower on board, designed to hoist a giant bear 18m high into the air.

Furthermore, complex systems of pumps were rigged on deck to suck water from the Thames and fire jets of water in various directions. All of these elements, combined with a clever light show, created a treat for the eyes! Livett’s provided the towage (in this case we pushed the barge so the tug was hidden from camera), the safety boats and camera boats, a build location and the all-important passage planning.

CLIENT FEEDBACK

"Just a quick note to say a big thank you for all your hard work on making the Candy Crush Soda Saga launch event in London such a great success. It all worked really well and it was pleasure working with you."
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Mark Bustard
Senior Producer, Jack Morton Worldwide

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