AMAZON PRIME – PREMIER LEAGUE

BETTER BY WATER

PROJECT DETAILS

When: December 2019
Where: Butler’s Wharf Pier; Tower Bridge; King George V Lock
Vessels used: Dart; Thames Vixen; Equity; Echo Lima I; Lima Lima I; Dixie Queen

Amazon Prime’s live coverage of Premier League football was launched in spectacular style on the River Thames in late 2019 with a truly eye-catching event at Butler’s Wharf Pier.

After an Amazon poll voted Wayne Rooney’s acrobatic bicycle kick against Manchester City as the greatest Premier League goal in history, it was recreated using giant models in front of Tower Bridge. As part of the launch event, Peter Crouch and a team of celebrities were challenged to replicate Nani’s cross to Rooney, with prizes on offer if they successfully managed to do so.

Livett’s marine expertise and assets ensured everything went to plan throughout the entire process. Here’s how we helped make it happen…

PROJECT VIDEO

HOW LIVETT'S MADE IT HAPPEN

Once the giant models of Wayne Rooney and goalkeeper Joe Hart were ready to take to the floating pitch, we used King George V (KGV) Lock to prepare the pontoon Dart and get everything in place.

When ready Dart was towed up to Tower Bridge with the intention of the iconic landmark doubling up as Hart’s goal. This was skillfully achieved using the Thames Vixen to pull the pontoon into place, perfectly set as per the client’s request for event photography. The tug remained on site throughout the event to hold the pontoon in place on the river.

The event itself, which saw former England striker Peter Crouch lead a group of celebrities in attempting to whip in the perfect cross to Rooney, took place aboard Dixie Queen. All permissions required to kick footballs onto the river were of course obtained. Echo Lima I was used to pick up all floating balls to ensure no pollution was generated by wayward attempts! Meanwhile, Equity and Lima Lima I were deployed as camera boats to ensure the client got all the photography and video they required.

Following the successful conclusion of the event, Dart was towed back to KGV for the de-rig process to begin.

This eye-catching brand activation once again illustrates the effectiveness and versatility our fleet and Butler’s Wharf Pier base offers.

Livett’s Group Director Ed Livett commented: “It was fantastic to work with Amazon, one of the biggest companies in the world, for the first time on the River Thames. It was a superb event to be a part of and it certainly feels nice to deliver for Amazon rather than the other way around! We very much look forward to welcoming them back to the Thames soon.”

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