AIRBNB FLOATING HOUSE
BETTER BY WATER
When: May 2015
Where: Throughout the River Thames; Putney Pier
Airbnb wanted to raise awareness and engage potential travellers in a disruptive way beyond their screens. So to make Londoners and tourists see the city differently the brief was to create a fairytale-like house that floated on the River Thames.
Guests could stay in the Floating House and experience a once-in-a-lifetime journey through the unique neighbourhoods of London. Hundreds of publications covered the magical experience, captivating a global audience and encouraging many to try the adventure of the Airbnb community for themselves.
HOW LIVETT'S MADE IT HAPPEN
Livett’s teamed up with Star Events on this project and the result was superb! Star masterminded the build of the Floating House; everything to what it was built on (unifloats) to making the domestic plumbing work. Livett’s on the other hand provided the local knowledge and marine plant to get the Floating House from A to B.
Over a series of five days Livett’s provided tugs, camera boats, safety boats and also exclusive use of Putney Pier to help make the stunt a success. Liaison with the PLA was essential for this stunt also as it had never been done before!
- The Guardian | Airbnb float a house on the Thames in London
- Daily Mail | What it’s really like sleeping in a fully functional house sailing down London’s River Thames
- Independent | Airbnb’s Floating House on the River Thames, review: A solution to London’s housing crisis?
- Metro | There’s a floating house on the Thames and you can stay in it